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Anushka Jha

Anushka Jha is a Senior Correspondent at afaqs!, covering digital culture, viral moments and pop culture phenomena. She tracks everything from social media buzz to standout campaigns, with a keen eye for stories that shape conversations. When not decoding the internet’s latest obsession, she explores luxury trends and the evolving media landscape.

helios main image (2)Marketing
The rise of accessible luxury: Inside Helios Luxe’s India expansion with Auguste Reymond
By Anushka Jha
Dec 29, 2025 05:30 IST 5 Min read
asics Saurabh Sharma revised (1)Marketing
Mumbai Marathon helped build brand presence before India launch: ASICS marketing director
By Anushka Jha
Dec 24, 2025 05:20 IST 4 Min read
shark tank indiaMarketing
As Shark Tank India turns five, Sony bets on scale across TV, OTT and connected screens
By Anushka Jha
Dec 19, 2025 05:30 IST 4 Min read
starbucks x baileysMarketing
This Christmas, Starbucks serves up Baileys-inspired, zero-proof drinks
By Anushka Jha
Dec 18, 2025 05:20 IST 3 Min read
spotifyMarketing
How Kulfi Collective made Spotify Wrapped 2025 speak the language of pop culture
By Anushka Jha
Dec 16, 2025 05:30 IST 5 Min read
mcd ai adAdvertising
Who made this? Public backlash hits McDonald’s AI-powered Christmas ad
By Anushka Jha
Dec 11, 2025 05:10 IST 3 Min read
snitch main imageMarketing
Snitch is using India’s most expensive streets to reset its brand perception
By Anushka Jha
Dec 09, 2025 05:30 IST 3 Min read
DABUR MAIN IMAGEAdvertising
FoodPharmer: Can Dabur Chyawanprash really protect you from Delhi’s smog?
By Anushka Jha
Dec 01, 2025 05:10 IST 2 Min read
campa cola main imageMarketing
When thirst hits and Campa is the only choice
By Anushka Jha
Nov 27, 2025 23:06 IST 4 Min read
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From scandal to script: how brands turn polarising creators into viral storytellers
By Cheenu Agarwal & Anushka Jha
Nov 24, 2025 05:30 IST 6 Min read
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