Aaj Tak's new campaign steals the limelight as celebs join in to retweet; Sania Mirza asserts to play by the side of truth, Jwala Gutta adds to the sentiment, terms the ad a cult film.
As part of the on-going viral campaign #AajTakSabseTez, the nation’s undisputed No.1 news channel Aaj Tak today launched the fourth film of the series. The film titled ‘Khabaristan’ features Shams Tahir Khan and highlights the growing culture of sensationalism and masking of truth in news. The metaphorical setting of a Khabristan (pun intended!) shows how most of the news channels go to any limits to create news, dig out old and convenient stories, just to make it aligned to their agenda. However, Aaj Tak stands out there like a watchdog bringing out only the truth. Within the initial hours of its release, the film has caught serious attention-with celebs like Sania Mirza
Conceptualised and directed by the widely acclaimed Writer-Director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film ‘Sach Ka Band’ brought to light the exaggeration of events while presenting the news; the second film ‘Achaar Gully’ highlighted the importance of credibility over sensationalism and the third film ‘Afwaah’ showed the rampant practice of rumour mongering in news.
Being the most watched and trusted News Channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue. What else is a society if not a vibrant conversation in progress?
These films while depicting Aaj Tak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face!
(We got this information in a press release).