afaqs! news bureau

Dainik Bhaskar transcends to Number 2 position in Bihar with over 6 lakh copies circulated

DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Marathi and Saurashtra Samachar, today announced that Dainik Bhaskar is now the Second Largest Circulated Newspaper in Bihar.

Audit Bureau of Circulation (ABC) January-June 2019 published the recent circulation numbers of Bihar Markets. As per ABC’s report, Dainik Bhaskar became the formidable Number 2 Newspaper in overall Bihar and in the largest market of Patna within a sport span of it launch, with over 6 lakh copies in circulation in the State. Dainik Bhaskar forayed into Bihar market in the year 2014 with the launch of its Patna Edition and completed its expansion drive across 38 districts covering key Tier 2 and 3 cities and towns by March 2018.

Furthermore, last year, the Hansa Research Group undertook a commissioned Bihar Readership Research in July 2018 and reported Dainik Bhaskar as the Second Largest Newspaper with an average issue readership (AIR) of 9.11 lakh in Bihar, while the legacy player has an AIR of 9.98 lakh readers. The same report stated Dainik Bhaskar to be at Number 1 position in Patna city with an AIR of 5.07 lakh readers.

The survey result validates DBCL’s efforts in strengthening Dainik Bhaskar’s position in Bihar. Driven by an aggressive expansion drive with a reader-centric approach and innovative editorial plans, DBCL has been successful in building a loyal and steadily growing readership base. Presently, Dainik Bhaskar is deeply penetrated in Bihar market with four major editions – Patna, Gaya, Bhagalpur and Muzaffarpur. It is the only newspaper in Bihar which publishes additional district-focused pages along with the main Edition, for a more specialized and differentiated reader-experience.

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