afaqs! news bureau

Groupe SEB India, ropes in Yami Gautam as their new brand ambassador

Groupe SEB India is the Indian arm of Groupe SEB, a France-based global leader in small equipment segment. In 2014, the Groupe SEB acquired Maharaja Whiteline a leader in small domestic appliances in India. A World leader in both cookware and small electrical appliances and has been delighting consumers in 120 countries. The conglomerate, Groupe SEB is a leader in cookware, mixer grinder and small equipment in the market.

Excited to be the new face for the brands, Yami Gautam said, “I’m excited to be associated with Maharaja Whiteline, a brand that’s dedicated to bringing back familiar, much-loved flavours in the Indian kitchen. I miss my mom’s cooking when I’m travelling on shoots and I can instantly remember the special flavour of her food, so I’m looking forward to working with a brand who understands the nostalgia associated with food.

Commenting on the development, Mr. Kapil Agarwal, CEO, Groupe SEB said, “We are very happy to associate with Yami Gautam, who is in perfect resonance with Maharaja Whiteline, which is leading brand in mixer grinder segment. Our Brand values of being contemporary, energetic and innovative match her Spunk, elegance and grit perfectly. I am sure this association will prove to be mutually valuable and satisfying”.

(We received this information in a press release).