JOHNSON’S Baby with a new TVC reinforces its commitment towards baby care by celebrating the unique bond between mother and child. The TVC features the association between a child and mother, and how a mum trusts in Johnson’s gentle products. The TVC today has been released pan India in ten languages.
Conceptualized by DDB Mudra Group the TVC is a cluster of sequences where a mum bonds with her baby by using a range of Johnson’s baby products. The film begins with a baby crawling and trying to take its first steps while reaching out to the mother with an assurance of never falling. While the TVC communicates trust and gentleness of Johnson’s baby products it also highlights the product attributes like no parabens, no formaldehyde, no harmful chemicals and 100% gentle care.
Speaking about the new campaign, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division, India said “Johnson’s Baby products have been upholding the promise of trusted baby care through years. This campaign highlights a mother’s unwavering trust to choose the best for her baby. We at Johnson’s are committed to creating the gentlest baby products in the world and continue to invest in research, science and innovation to ensure we are at the forefront of baby care. Through this campaign we are reemphasizing our message of safety which is our number one priority.”
Commenting on the TVC, Rahul Mathew, National Creative Director of DDB Mudra Group said, “Johnson’s isn’t just a range of baby products, it’s actually a deep bond of trust between the mothers and the brand. We wanted the work to reflect just that and strengthen it even more.”