afaqs!Published: 1 Nov 2019, 10:35 AM
Companies

Mirum India bags the prestigious ASSOCHAM Emerging Digital Technology Award 2019

Mirum India has won the ASSOCHAM Emerging Digital Technology Award 2019 for innovative use of Digital Marketing Automation.

ASSOCHAM Emerging Digital Technology Award, is one of the most prestigious awards for innovation and use of emerging digital technologies for business and governance transformation.

Mirum is a Salesforce Gold Consulting Partner, with over 8 years of association with Salesforce and 80+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP. Mirum India’s marketing automation clientele include the likes of Joyallukas, IDFC, Capital First, Franklin Templeton, Aakash, KFC and others.

Hareesh Tibrewala, Joint CEO, Mirum India, said: “We are extremely proud to win the ‘ASSOCHAM Emerging Digital Technology Award 2019’ for our work in Marketing Automation. In today’s hyper-competitive market with dynamic consumer demands, it has become imperative for brands to personalise the marketing communication for each of its customers. We have extensively used Salesforce Einstein, an AI tool, for smart segmentation, predictive analytics and customising marketing communication for customers. We have been able to create multiple sets of campaigns at click of a button aided by the insights gathered from the AI tool. We believe the future of digital marketing is automation and we at Mirum are super excited.”

Mirum is one of the leaders in Marketing Automation solutions in India. With their technologically aided campaigns, they have been successful in increasing the ROI on the marketing spends for their clients. Mirum provides end to end solution with multi domain expertise (QSR / FinServ / Education / Hospitality etc). They offer end to end integration with full digital marketing services offering such as Marketing Automation, Creative, Technology support and Analytics.

(We got this information in a press release).