Pond’s Men is set to change the scene with their new brand ambassador, the much loved MC Sher, Siddhant Chaturvedi, of the Gully Boy fame. With an ultimate focus on upgrading the face care game for men, the brand rolled out its communication under the maxim #SceneChangeKar.
Through a unique digital-first outreach, the brand has released a series of short videos capturing the essence of the #SceneChangeKar attitude - inspiring the millennial men of today to take charge of their skin. With a targeted focus on prevalent skin concerns, the brand offers easy and convenient solutions to combat everyday issues. The range includes face-washes such as Pimple Clear for acne-free skin, Energy Bright for instant revitalisation and Pollution Out for protection against everyday pollutants. The brand also offers face creams such as Oil Control for a matte finish look, Daily Defence which guards the skin from harmful UV rays and Energy Burst face gel for healthy and fresh skin. As part of the refreshed communication, the product packaging has also been revamped.
Talking about the campaign, Prabha Narasimhan, category head, skincare, at Hindustan Unilever Limited said, “In recent times, we identified that young men are actively seeking solutions to a host of skin concerns. The changing trends point towards the willingness of today’s men to invest in grooming products, indicating that the industry is no longer comprising of just the female care segment. This has led to the expansion of the Ponds Men’s range and our renewed communication - #SceneChangeKar featuring the Gen-Z star, Siddhant Chaturvedi, who will augment this narrative. With his vivacious and go-getter personality, Siddhant was a perfect fit for the brand and we are very excited to see how this will pan out.”
Further speaking about the association, Siddhant Chaturvedi, added, “I am extremely glad to have partnered with Pond’s Men’s for their new #SceneChangeKar campaign. Especially in today’s time, where men more than ever are looking for convenient skin care products that target specific problems, the Pond’s Men range is quite an apt solution. I am quite eager to share this with all my fans, who will hopefully also get hooked on to it, like I have.”
(We received this information in a press release).