The state-of-the-art facility redefines transparency, technological innovation and viewer engagement.
Puthiya Thalaimurai News unveiled its cutting-edge studio on December 15, 2023, ushering in a new era for Tamil news broadcasting.
The freshly adopted transparent look and feel provides a pleasing appearance and symbolises the channel’s unwavering commitment to journalistic integrity and its keenness to provide unbiased news and clear analyses. The open studio concept fosters collaboration, creating a positive atmosphere in the newsroom, enhancing teamwork and providing a dynamic viewing experience.
Featuring the longest video wall among Tamil news channels, Puthiya Thalaimurai offers viewers an immersive experience. Its VR and AR technology help simplify complex ideas, setting a new standard in news presentation.
Strategically placed cameras enable seamless switches between angles, enhancing visual appeal and offering captivating walkthrough videos. As part of the grand launch, it is introducing a new logo.
P Sathyanarayanan, President, New Generation Media, who is the moving spirit behind the new initiative, says, “As an organisation, we have always believed in giving the latest to the audience in terms of news content and its delivery. We hope the audiences, who have been our strong supporters, will appreciate the changes and continue to patronise us.”
NC Rajamani, chief executive officer, New Generation Media, says, “The newly built studio represents a leap forward in transparency. It will promote engagement as the sets provide a lot of opportunities for visual storytelling, revolutionising the way news is delivered.”
According to S Srinivasan, editorial director, New Gen Media, “The idea is not just delivering news in more user-friendly formats, but also realigning the newsroom in a manner that there is more interaction among the editorial staff. This is necessary in an age where convergence has become the watchword.”