SBICAP Securities has launched ProZero, a plan offering zero brokerage for intraday trading. The plan targets retail traders seeking to reduce costs and improve trading efficiency.
With ProZero, traders can make intraday equity and derivative trades with zero brokerage, while other trades remain at SBI Securities’ flat fee of Rs. 20 per order. The plan aims to attract India’s digital and fee-sensitive traders without compromising service quality, platform reliability, or compliance. ProZero is integrated with the firm’s research and real-time platform to support self-directed traders.
“Retail investors today are more astute, faster, and increasingly sensitive to fees,” said Suresh Shukla, chief business officer at SBI Securities. “With ProZero, we are not just eliminating brokerage - we are removing hesitation. This plan empowers traders to act swiftly and decisively, without worrying about how charges might impact their profits. It’s a trader-first initiative designed for the dynamic market conditions of today.”
The ProZero plan is now available on SBI Securities’ app and web platforms, offering zero brokerage for intraday trades in equities and F&O. There are no hidden fees or platform charges. The plan aims to attract both new traders and high-frequency intraday users, expanding SBI Securities’ user base.
afaqs! received this information in a press release.
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