afaqs! news bureau

Sebamed launches first ever campaign in India to educate new age moms and to-be-moms

Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India “pH 5.5 = perfectly Healthy skin”. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it 100% safe & healthy with a promise of The Best protection from day 1.

Sebamed, marketed by USV Pvt. Ltd in India, has enjoyed the trust of moms with its wide range of pH 5.5 based products ever since its launch in the market. A household name amongst new moms, it is a pioneer in pH 5.5 based products globally that are clinically proven to prevent any damage to the delicate baby skin and keeps it soft & glowing. Due to its superior benefit, it is highly recommended by leading paediatricians across India as the best baby skin and hair care brand.

Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on-ground outreach programmes to drive credibility and advocacy.