Real heroes don’t always wear capes; they also teach, mentor and help individuals realize their best potential. Dedicating countless hours to us with their knowledge and insight, it is teachers, who with their blood, sweat and love, become of one of the biggest superheroes in our lives. While we look up to a host of successful icons across various fields, it is their teachers who are instrumental in propelling them to success. This year, on the occasion of Teacher's Day, Sony YAY! celebrates these real heroes through a uniqueinitiative Heroes Behind The Heroes.
India has always been a country that has placed its teachers on a pedestal. Taking forward the annual celebrations of Teachers Day, Sony YAY’s Heroes Behind the Heroes campaign recognizes and celebrates those mentors/gurus who have not only groomed world-class individuals across various fields, but also continue to encourage budding talent. Sony YAY! aims to strengthen the bond kids’ have for their teachers, mentors and guides.
Building on the unprecedented support for the last two years, which brought a host of teachers and students under one roof, the third edition of Heroes Behind the Heroes continues with the promise to recognize and felicitate the nation’s eminent mentors. The past editions of Heroes Behind The Heroes witnessed stalwarts such as Sania Mirza, Terence Lewis, Subhash Ghai, Kailash Satyarthi, Ustad Amjad Ali Khan and many more being recognized for their efforts.
In the current edition, Sony YAY! acknowledged inspirational personalities such as:
Vivian Fernandes, better known as DIVINE, an Indian rapper who brought upon a new wave of rap and hip-hop right from the streets of Mumbai. A genre that was unheard of, DIVINE was the face behind redefining India's underground rap movement.In his bid to take the rap genre to greater heights and give rise to new superstars, DIVINE, through his label, Gully Gang Entertainment, now manages and unearths desi hip-hop talent by churning out content round the clock.
Director Mahesh Bhatt, is well known for his distinctive work in Hindi cinema. The Indian film-maker is regarded highly not only in the Indian film fraternity but also globally. Having mentored and trained several successful Bollywood actors, he is credited for some of the finest work in the film industry.
The Heroes Behind the Heroes campaign also celebrated those gurus who have not just produced cricket icons that represent the country, but have also made grass-root cricket in Mumbai prosper immensely through their academies. Dinesh Lad, is a renowned name across cricketing circles. Dinesh is credited for nurturing and honing the talent of the country’s current Vice Captain, Rohit Sharma and his own son Siddesh Lad. Not only that, he has been mentoring and grooming talent at the Swami Vivekananda International School.
A product of the Mumbai grounds himself, Mr. Dilip Vengsarkar today presides over three academies in the city. The channel celebrated his contribution to not only Indian cricket but also coaching and mentoring famed cricketers, Ajit Agarkar and Ramesh Powar. Under his guidance, budding cricketers of today have honed their cricketing skills towards reaching their dream of representing India.
Not just cricket, Badminton too continues to win laurels for the country with its shuttlers dominating on the world stage. One of the most inspiring figures in producing the new badminton stars of tomorrow has been Mr. Pullela Gopichand. Mr. Gopichand has taken the likes of Saina Nehwal and PV Sindhu under his wing and trained them to perfection. In addition to these two superstars, the 2009 Dronacharya Awardee grooms youngsters at the Gopichand Badminton Academy in Hyderabad. A badminton player himself, he has a watchful eye over India's badminton contingent as the National Coach.
The initiative also celebrated and felicitated heroes from other walks of life, one of them being Afroz Shah, the man behind the largest beach clean-cup drive in the city. In October 2015, this Mumbai-based lawyer spearheaded the drive that saw the 2.5-km long stretch at Versova beach being entirely transformed over three years ago. The Versova Beach clean-up every Sunday was one of the largest citizen initiatives that the world has witnessed. His efforts were even recognized by the United Nations, which awarded him with the Champions of the Earth award in 2016.
Another face for change that was recognized through the initiative was Ria Sharma, the founder of the NGO, Make Love Not Scars (MLNS). MLNS has since 2014 rehabilitated over sixty acid-attack survivors. Their campaign #EndAcidSale won a Gold Cannes Lion in film in 2016. Over the years, her NGO, which works to raise funds for acid attack survivors in India, has helped rehabilitate many survivors medically, legally, financially, psychologically, as well as educationally.
Adding a layer of fun to the heartfelt initiative with these heroes were Sony YAY!’s iconic duo of Honey and Bunny. The pair known for their light-hearted banter and teaching kids something or the other through their camaraderie, celebrated these heroes. It was an enjoyable experience for the icons as the feline duo visited them personally to felicitate them.
Through the campaign, the channel aims at celebrating and recognizing these iconic personalities who continue to chase excellence and produce new champions of tomorrow. Celebrating these gurus who have shaped today’s heroes, for their heartfelt and selfless contribution during their formative years, is what Heroes Behind the Heroes stands for!