Titan’s eyewear business has announced Ayushmann Khuranna as the new brand ambassador. Ayushmann will be endorsing all the three categories Frames, Sunglasses and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.
Commenting on this development, Ronnie Talati, CEO Eyewear Division at Titan said, “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana. “
Shalini Gupta, Marketing Head Eyewear Division at Titan said, “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan. “
Talking about the association, Ayushmann Khurrana said, “I am glad to associate with Titan Frames & Sunglasses – an iconic brand that has redefined the eye-wear industry for the last 10 years. I love my eyeglasses and consider it a very important part of any look which makes this association, with a brand I adore, even more exciting. I am totally looking forward to unveiling my looks in the months to come and I can assure you they will be as diverse as my movies.”