afaqs!Published: 28 Nov 2019, 12:19 PM
Companies

Viacom18 consumer products and work with fun launch Club Roadies in Jaipur

Post the successful launch of Café Roadies in Noida earlier this quarter, Viacom18 Consumer Products extended the legacy of Roadies to India’s pink city. In association with Work With Fun, the brand announced the launch of India’s first ever ‘Club Roadies’ in Jaipur today. Club Roadies is a perfect hangout spot for youngsters who are inspired by the vigour and appeal of the show. As India’s longest running adventure reality show, Roadies has not only fascinated generations of the young audience but also evolved as a cult over 16 years.

Club Roadies offers a vivid and innovative experience to all clubbing and party enthusiasts of Jaipur. With the undying spirit of Roadies at its core, this place embodies the vibrance of youth, their passions and preferences thereby letting customers celebrate unabashedly. Coupled with an ode to the iconic legacy of Roadies that comes to life with its décor, Club Roadies is your go to place for all things adventure.|

Commenting on the launch of Club Roadies, Mahesh Shetty, head- network sales, Viacom18, said, “Our Consumer Products business is constantly thriving to create experiences for audiences and being a catalyst to fandom. Roadies enjoys extreme popularity and fanfare amongst the youth therefore, it makes a perfect fit for extending into a lifestyle franchise. After launching Café Roadies earlier this quarter in Noida, we are happy to partner with ‘Work With Fun’ yet again to bring an out of TV Roadies experience to Roadies fans.”

Commenting on the launch and association with Club Roadies in Jaipur, Neeraj Singhal & Ankit Gupta, co-founders of Work with Fun said, “Club Roadies has set up a next-level clubbing and food experience for the fun-loving people of Jaipur. We wanted to create a place that is synonymous with comfort for an audience who loves spending time with their loved ones or groups and wants to enhance their everyday experiences like a Roadie. At Club Roadies we have tried our best to create an atmosphere for Roadies lovers to make them feel like a part of the show. With this, we have taken special care of Rajasthani taste and style which makes this club the outstanding one in pink city."

Celebrating all things ‘Roadies’, the menu here will offer dishes and beverages that rekindle nostalgia. From ‘Game ke Andar Game’ (Burgers and steaks) and ‘One for the gang’ (pizzas) to ‘Pasta Ka Vaasta’ (Pastas) and ‘Bada Dhamaaka’ (Platters), this place lets you indulge in the most delectable treats. Also, present is a special section ‘An Evening in Pink City’ including all popular local dishes and flavours to munch on. Club Roadies offers a diversified range of beverages catering to different types of Roadies like LIIT, Brave, Desi, Extraordinary and old school.

From a wall of fame dedicated to winners to colourful graffities, task zones and larger than life installations, Club Roadies stands out with its well curated interiors that embody the essence of the show. The club also houses the iconic Roadies bike that has intrigued millions for over a decade. More than just an addition to the city’s vibrant club culture, this one of a kind differentiated destination promises a genuine ‘Roadie’ experience that will be enjoyed by one and all.

(We got this information in a press release).