Tata Sky celebrates 2 million subscribers in India on its NDS platform

Compnay Brief

New Delhi, May 13, 2008

NDS , the leading provider of technology solutions for digital Pay TV, today announced that Tata Sky , the leading provider of Direct-to-Home (DTH) satellite Pay TV services in India, has achieved the remarkable milestone of 2 million subscribers within a period of only 20 months. At a gala dinner to celebrate this significant accomplishment, NDS executives presented Tata Sky CEO, Mr. Vikram Kaushik, with a commemorative award.

In partnership with NDS, Tata Sky delivers a superior television viewing experience to an audience of more than two million subscribers across the country. Protected and powered by a suite of NDS solutions including VideoGuard
R conditional access, MediaHighway R middleware, an advanced electronic program guide (EPG)

and Value@TVTM interactive infrastructure, Tata Sky delivers advanced services and exceptional viewing quality to subscribers.

Tata Sky's Pay TV platform is supported by NDS staff in New Delhi, Mumbai and Bangalore, ensuring continuing quality of service and development of new, exciting solutions for future implementation. NDS world-leading solutions play a pivotal role in providing Tata Sky with a platform to acquire subscribers and maintain customer loyalty through innovative products.

Incorporated in 2004, Tata Sky is a joint venture between the Tata Group and STAR. Tata Sky launched its DTH operation in 2006 and has been the fastest growing Pay TV platform in India. Tata Sky has changed the Pay TV viewing experience in the rapidly expanding Indian market, and has engaged its audience. This is reflected in the dramatic growth of its business to 2 million subscribers within 20 months.

Commenting on the milestone, Mr. Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd. said, "Tata Sky has achieved significant success by reaching 2 million mark in a short span of 20 months. This vindicates our commitment to transform the way people watch television in India. The robust end-to-end digital solutions from NDS, as well as the high level of customer service and support they have provided, coupled with continuous product innovation, have enabled us to provide differentiated applications and a superior viewing experience for our subscribers. With the help of NDS, Tata Sky has become the service provider of choice in the Indian Pay TV market."

Ms. Sue Taylor, VP and General Manager of NDS Asia Pacific said, "We want to congratulate Tata Sky on reaching 2 million subscribers within a very short timeframe. NDS is proud to be the partner of choice to Tata Sky."

For further information, please contact:

CMCG India

Gaurav Anand

Tel: +91-11-26236470-73

Mob: +91-9891050472

e-mail: gaurav.anand@cmcgindia.com