Veet, the No.1 depilatory brand in the world and India, has now launched for the first time, ready-to-use wax strips in the country. This launch comes in the wake of Veet Hair Removal Cream last year upsetting its nearest competitor to become the No. 1 Hair Removal Cream in India.
With Veet's Ready-to-Use Wax Strips, women will discover a whole new way of waxing at home. This great new product sets them free from all the hassles of traditional waxing and gives them an unbelievably quick and great way to wax.
Waxing is one of the most preferred methods of depilating for arms and legs with young girls and working women. Veet's pre-coated wax strips are ready to use. Thus, no heating and no mess! Now waxing has been made easy in just 4 simple steps. All you need to do is rub a Veet wax strip between the hands (Step 1 - rub), apply (Step 2 - place) and pull (Step 3- pull). In the end, use Veet's finishing wipe to remove any access wax left on the skin (Step 4 - wipe).
Veet Ready-to-Use Wax Strips offers superior smoothness for up to 4 weeks. Unlike ordinary waxes, Veet wax strips' has special formula which grabs hair as short as 2mm, so there's no need to wait for long hair regrowth. The wax strips can be easily used on arms, legs, underarms and bikini area.
Like Veet Creams, Veet Wax Strips also come in 3 variants – one for each skin type: Normal Skin with Shea Butter & Berry for normal skin, Sensitive Skin with Vitamin E & Almond Oil and Dry Skin with Aloe Vera & Lotus.
Each pack contains 8 (4 double sided) wax strips and a perfect finish wipe and it comes with a leaflet which contains step-by-step instructions in 6 languages. One pack is sufficient for depilating both full arms OR both half legs. It is very attractively priced at Rs. 69 and is available in outlets across India.
The new launch will be supported by a 360 degree marketing campaign featuring Veet brand ambassador, Katrina Kaif.
Mr. Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser India said, "Veet is a global brand of Reckitt Benckiser which aims to make women feel their feminine best and confident by giving them beautiful, touchable smooth skin. When we launched Veet Hair Removal Cream in India, we offered a very differentiated and superior product versus other products in the market and the consumer response has been overwhelming. Veet became the No. 1 Hair removal brand here within four years of launch. Veet Wax Strips is a very innovative, breakthrough product – the first of its kind in India. I am confident that it'll be a big hit with women here as it has been the world over."
Katrina Kaif, also present at the launch said, "I am proud of my association with Veet. I am very excited that Veet is now launching Veet Ready-to-Use Wax Strip available internationally in India. I am sure like the Veet Hair Removal Cream, this product will also be a big hit with the women in India.
Like all Veet products, Veet wax strips are tested under dermatological conditions and accredited by the British Skin Foundation.
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