Asia-Pacific Institute of Management to organize a two-day Management Development programme (MDP) on Brand Management: 'Building Powerful Brands!'

Company Brief

New Delhi, January 31, 2011

With an aim to sensitize managers to the increasing significance of building powerful brands in a fiercely competitive market and impart tools and techniques that would enable them to build powerful brands, Asia-Pacific Institute of Management, a premier management institute in India, will be organizing a two-day Management Development Programme (MDP) on "Building Powerful Brands", commencing February 18, 2011 from 9:30 am onwards at its New Delhi campus in Jasola.

Prof. Prriya Raj, internationally acclaimed management cartoonist, author and brand management expert, will conduct the MDP spread across several sessions over two days, sharing brand management tools and techniques to create, develop, sustain and grow powerful brands.

The MDP will provide an insight to how brands sustain and establish a foot hold amidst the fierce competition prevalent in the market. Today whether it is a public sector or a private enterprise, a large corporate group or a SME, an Indian company or a multinational, everyone has come to realize the value a powerful brand- be it for a manufactured product, farm and dairy product, industrial product, service, commodity, place, event, idea or a person. Today, the entire spectrum of brand management encompasses a wide area - from product branding to corporate branding; and also entails external branding with internal branding. A well-planned and well-executed brand management programme delivers substantial power to the brand to derive the maximum value for the company with a long-term perspective.

The MDP will be an insight to all those who are in the managerial fraternity as well as entrepreneurs. Lecture presentations, panel discussions, group work as well as reality-based case studies with global perspective would be the key essentials and deliverables of the programme.

Program details:

Date: 18 - 19 February, 2011

Time: 9:30 am onwards

Venue: Asia-Pacific Institute of Management, New Delhi

For further information, please contact:

Mavcomm Consulting Pvt. Ltd.

Lopamudra Baruah

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Email: lopamudra@mavcommconsulting.com