Internationally acclaimed management cartoonist and brand management expert Prof. Prriya Raj will be conducting a four-day management development programme on 'Powering Your Advertising: The IMC Approach' (29th January - 1st February, 2013) at Mudra Institute of Communications, Ahmedabad (MICA).
The MDP will help participants to add tremendous value by creating relevant, original and impactful Integrated Marketing Communications (IMC) campaigns - in short-term and deliver consistent long-term advantage. The MDP will be ideal for senior managers from marketing, advertising, PR (external communications) and HR (internal communications) for developing a truly integrated mind-set to deliver results that are spectacular.
Senior managers from industry participated in the 2012 edition of the MDP on 'Building Powerful Brands' by Prof. Prriya Raj with teams coming from TCS, DFID, DDB Mudra, Edelweiss, Perfect Relations, Adani Wilmar (Brand: Fortune Oil), N K Proteins (Brand: Tirupati Oil), Casa Brands (Brand: Bonita), Pradip Overseas (Brand: MYCK), Hindustan Colas (Brand:Hincol), North India Cables among others during the programme held in October 2012. Past participants from his 2011 edition included teams from SAIL, BHEL, RBI, RCF, Radio Mirchi and Frontline Group.
With over 30 years of rich and varied industry and consulting experience, Prof. Prriya Raj is considered to be a leading expert in the area of branding. He has launched, relaunched and nurtured well-known Indian and MNC brands - such as Nestle Cerelac, Rasna, Bayer Baygon, Greaves and Taj Group of Hotels - while working with advertising agencies ( Mudra Communications and R K Swamy/ BBDO), media houses in publications and broadcasting (Mitra Prakashan and Sahara TV) and corporate (S.Kumars), amongst others.
Prof. Prriya Raj has published daily management cartoon columns in newspapers like DNA, The Hindu, The Financial Express, The Pioneer and Hong Kong Standard. His books include Under The Pyramid (IBH, 1998), Counterpoint (BPI, 1999), Corporate Cartoons and Business Cartoons (both by Vision, 2004). Every year Nightingale publishes a unique time management diary with his corporate cartoons. He is currently working on his next book scheduled to be published by an international publisher.
A thought leader, Prof. Prriya Raj has been regularly invited to speak at various forums, deliver keynote address at conferences and conventions, chair sessions in industry conclaves and deliver lectures in various in-company programmes.
To send your nominations, please visit
Or contact Narayanan K Nair at +91 9724447196 or e-mail at mdp@micamail.in
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