Company Briefs

They Came, They Saw, They Sunburned. Awegust has its moment in the sun

When Pidilite wanted to felicitate their star dealers with an incentive trip, AWEGUST suggested the happy country Goa fitted best with Idea. AWEGUST, a premier experiential marketing agency also caters to Corporate Journeys. With their comprehensive destination knowledge, years of experience and excellent working relations with leading industry partners, they offer personalized itineraries and high-quality off sites. Pidilite was another esteemed addition to their list of clientele and a big win for them. They wanted to put their best foot forward and get deliver an exceptional result.

Hundreds of dealers hailing from nearly 18 cities descended upon the - Goa seeking creative partnerships, business opportunities and, if we’re honest, to booze and party. It attracted a crowd that knows how to work hard and play hard. The bar to impress these folks was exceedingly high after all it was the dealers meet.

The deal was cracked and so began the work for the two days meet. With little time left for the event the background effort began in full swing. Everything was to be done on the fast track and the team AweGust left no stone unturned. From Gathering the data of all those attending to making sure all their travel from various locations across India is arranged, everything was up to the mark. It was a long tedious journey to the Event but a fruitful one .Their Team work came to forefront and it was for all to see by the virtue of how the event was shaped up.

The event in itself required a lot of preparations. Right from taking care of all the logistics from the airport which included Airport transfer and a luxurious Hotel stay to taking personal care of each attendee all was efficiently in order. All the experiences at the meet were exclusively curated for all the attendees.

We learned that high-level gatherings, networking often take precedence over experiential activation, so experiences went big—in scale, touch points and after dawn entertainment. Each activity was careful not to impede upon the most important element of décor: the brilliant blue waters and golden sands of Goa. Two days of the time in Goa was utilized to the T. There was sightseeing arrangement so that one doesn't miss out on the most iconic Goan locations. Casino experience made sure each one explored the gambler within. There was also “Go Karting,” experience to add to the excitement. The Gala awards night was a big hit with some scintillating performances and some engaging activities. Aman Goyal -Founder Awegust said “We at Team Awegust believe in exceeding expectation in whatever work we take up. Pidilite is an important client for us and we made sure everything is just perfect for the meet.”

And it was indeed the perfect three days and two nights. Everyone was left wanting for more…

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