Expect The Unexpected

Brand : DBS Bank | Product Group : Banking | Financial Services | Insurance | Name of Agency : Tribal DDB | City of Agency : | Country Of Agency : Singapore | Client : DBS Bank | Work type : Client work | Date of publication / release : Nov 1, 2012 | Body copy :

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

| Views : 2