Happy Can

Brand : Coca-Cola | Product Group : Beverages | Name of Agency : McCann Erickson | City of Agency : Milan | Country Of Agency : Italy | Client : The Coca-Cola Company | Work type : Client work | Date of publication / release : May 30, 2013 | Body copy :

Its been a long year of political, economic and religious upheaval in Italy, but we believe just getting people to smile can make a difference. So we asked ourselves: what if every time you opened a can of Coke, it smiled back at you? So we went to the drawing board to get it technically right to see if we could change the opening of the can into the shape of a smile. And the idea was born – a smiling Coca-Cola ‘Happy Can’

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