Treat it rough, it cries.

Brand : Dove Haircare | Product Group : Cosmetics | Toiletries | Personal care | Name of Agency : Ogilvy & Mather | City of Agency : NA | Country Of Agency : India | Client : HUL | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Treat it rough, it cries.

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Bodycopy: -

Baseline: Hair, it's just like you and me.

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