Your turn fruit peels into beauty packs and fish bones into fertilizer.<br>That's optimising value.You make purchases,pay bills and set a little aside for home improvements.<br> That's allocation of resources.You stock up on thingswhen they're plentiful and pull them out when they're not.<br>That's storekeeping.

Brand : The Economic Times | Product Group : Media and Entertainment | Name of Agency : Cartwheel | City of Agency : NA | Country Of Agency : India | Client : The Economic Times | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Your turn fruit peels into beauty packs and fish bones into fertilizer.

That's optimising value.

You make purchases,

pay bills and set a little aside for home improvements.

That's allocation of resources.

You stock up on things

when they're plentiful and pull them out when they're not.

That's storekeeping.

Subhead: If you can run a home, you can run a business.

Cash in.

Bodycopy: If you can run a home, you can run a business.

Cash in.

Baseline: The Power of Knowledge.

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