You have your kitchen all figured out, down to the last potato.That's inventory control.You know what's available in the market (and when and where it came from).That's market research.You have an uncanny ability to pick up the best possible things at the least possible price.That's procurement policy.

Brand : The Economic Times | Product Group : Media and Entertainment | Name of Agency : Cartwheel | City of Agency : NA | Country Of Agency : India | Client : The Economic Times | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: You have your kitchen all figured out, down to the last potato.

That's inventory control.

You know what's available in the market (and when and where it came from).

That's market research.

You have an uncanny ability to pick up the best possible things at the least possible price.

That's procurement policy.

Subhead: If you can run a home, you can run a business.

Cash in.

Bodycopy: If you can run a home, you can run a business.

Cash in.

Baseline: The Power of Knowledge.

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