You've never seen eye to eye.And now, after all these years you look.And see a depth, you hope you'll inherit someday.And then, it hits you.There's something greater than being related. It's relating.

Brand : Bank of India | Product Group : Banking | Financial Services | Insurance | Name of Agency : Ogilvy & Mather | City of Agency : NA | Country Of Agency : India | Client : Bank of India | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: You've never seen eye to eye.

And now, after all these years you look.

And see a depth, you hope you'll inherit someday.

And then, it hits you.

There's something greater than being related. It's relating.

Subhead: We understand relationships. Which is why, we're ensuring that our relationship with you will always stay special.

Bodycopy: We understand relationships. Which is why, we're ensuring that our relationship with you will always stay special.

Baseline: Relationships beyond banking.

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