Brand : Kerala Tourism | Product Group : Travel | Tourism | Name of Agency : MayanConsultants | City of Agency : Mumbai | Country Of Agency : India | Client : Kerala Tourism | Work type : Personal work | Date of publication / release : Dec 5, 2009 | Body copy :
Headline: Beauty Pageant in Gods Own country
Body: In Trichur, every year in May, the Pooram is celebrated at the temples of Thiruvambadi and Parmekavu, with the deities perched on the temple elephants. Pachyderms bedecked in gold, with constantly changing colourful umbrellas atop them, sway their ears in tune to the rythm of the panchavadyam ( orchestra of five instruments). A sea of devotees throng the gardens here and drink in the sight and sway to the chant and beat of the panchavadyam, lost in a trance, as it were. It’s Gods own rave party at high noon !!
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