Peter England " Beginning of good things"

Brand : Peter England | Product Group : Apparel | Fashion | Lifestyle | Furnishing | Name of Agency : Mudra | City of Agency : | Country Of Agency : India | Client : Peter England | Work type : Client work | Date of publication / release : Oct 20, 2010 | Body copy : Peter England launched its new campaign, where the brand unveils its message ‘Beginning of Good Things’. In truth, this is more than just a message, a philosophy that encapsulates the result of applying self-belief. The film opens with a young man in a big city, trying to rent an apartment. His search ends with a small, cosy place that he truly likes. However, his hopes are dashed when the stern landlady declares that this apartment is meant only for families & not for bachelors. Crestfallen, he takes the lift down, when he sees himself in the mirror & grows his self belief. He motivates himself to make one sincere & honest attempt. He comes out of the lift a picture of self assurance & wins the landlady over. | Views : 4

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Peter England " Beginning of good things"