When a newspaper goes beyond journalism, Asia's largest youth movement comes alive.

Brand : Vanitha | Product Group : Media and Entertainment | Name of Agency : Enterprise Nexus | City of Agency : NA | Country Of Agency : India | Client : Malayala Manorama | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: When a newspaper goes beyond journalism, Asia's largest youth movement comes alive.

Subhead: Malayala Manorama's efforts to harness the power of youthful idealism have become Asia's largest youth movement called Balajanasakhyam. The movement has given rise to remarkable young leaders who now steer Kerala to the future. It's true. A newspaper can do much more than report on events. It can also give power to the people to make them happen.

Bodycopy: Malayala Manorama's efforts to harness the power of youthful idealism have become Asia's largest youth movement called Balajanasakhyam. The movement has given rise to remarkable young leaders who now steer Kerala to the future. It's true. A newspaper can do much more than report on events. It can also give power to the people to make them happen.

Baseline: Kerala at its best

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