"As comfortable as wearing nothing at all."

Brand : Acuvue | Product Group : Cosmetics | Toiletries | Personal care | Name of Agency : Lowe Lintas | City of Agency : NA | Country Of Agency : India | Client : Johnson & Johnson | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: "As comfortable as wearing nothing at all."

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Baseline: the No. 1 selling contact lens in the world.

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