Hedgehog and Fish

Brand : Volkswagen Park Assist | Product Group : Automotive | Automotive Products | Name of Agency : DDB Tribal | City of Agency : Berlin | Country Of Agency : Germany | Client : Volkswagen | Work type : Client work | Date of publication / release : Nov 29, 2012 | Body copy :

Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist.

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