Y should I follow anyone's footsteps?

Brand : Hero Cycles | Product Group : Toys | Games | Children products | Name of Agency : HTA | City of Agency : NA | Country Of Agency : India | Client : Hero Cycles | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Y should I follow anyone's footsteps?

Subhead: Why should I always win? Why should I come home before dark? Why should I go to school to learn? Why should I always be compared?

Bodycopy: Why should I always win? Why should I come home before dark? Why should I go to school to learn? Why should I always be compared?

Baseline: India's first Y body bike

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