All your life you have worked hard for your money. Now, we'll make sure your money works hard for you.

Brand : ICICI | Product Group : Banking | Financial Services | Insurance | Name of Agency : Lowe Lintas | City of Agency : NA | Country Of Agency : India | Client : ICICI Bank | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: All your life you have worked hard for your money. Now, we'll make sure your money works hard for you.

Subhead: Safety Liquidity Tax benefits Life insurance

Bodycopy: Safety Liquidity Tax benefits Life insurance

Baseline: We cover you. At every step in life.

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