Why do I work so hard?

Brand : Toyota | Product Group : Automotive | Automotive Products | Name of Agency : - | City of Agency : NA | Country Of Agency : India | Client : Toyota | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Why do I work so hard?

Subhead: Because that's how I have fun. If I'm not challenged, my work suffers. To me, a building isn't concrete and steel. It's a mirror. If I'm bored, my buildings will be boring. But if I'm excited, my buildings will inspire.

Bodycopy: Because that's how I have fun. If I'm not challenged, my work suffers. To me, a building isn't concrete and steel. It's a mirror. If I'm bored, my buildings will be boring. But if I'm excited, my buildings will inspire.

Baseline: Your new experience of motoring

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