Who in your family do you care less about?

Brand : Ing Vysya | Product Group : Banking | Financial Services | Insurance | Name of Agency : Rediffusion-DY&R | City of Agency : NA | Country Of Agency : India | Client : Ing Vysya | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Who in your family do you care less about?

Subhead: Your son who tries to be everything you are.

Your daughter who you loved even before she was born.

Your wife who has always been by your side.

Bodycopy: Your son who tries to be everything you are.

Your daughter who you loved even before she was born.

Your wife who has always been by your side.

Baseline: Adding life to insurance.

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