Perhaps the greatest revolution in tyre history, since the wheel first turned.

Brand : The Ceat Shoppe | Product Group : Automotive | Automotive Products | Name of Agency : FCB-Ulka | City of Agency : NA | Country Of Agency : India | Client : Ceat | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Perhaps the greatest revolution in tyre history, since the wheel first turned.

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Baseline: Tyres. And Beyond.

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