The Axe research lab

Brand : Axe | Product Group : Cosmetics | Toiletries | Personal care | Name of Agency : Lowe | City of Agency : | Country Of Agency : India | Client : | Work type : Client work | Date of publication / release : Jul 21, 2008 | Body copy :

Research report and analysis

In our quest to understand women and what they desire, we asked 3571 women in 13 countries to tell us what they found most irresistible.

CASE # 97464

Response

Sometimes I want it 5 or 6 times a day.

72% of women* find it hard to say no to CHOCOLATE at any time.

*Brazilian women. In fact, most women around the world agree that there is nothing as irresistible as chocolate.

The Axe Research Lab

For a deeper understanding of women

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