The Axe research lab

Brand : Axe | Product Group : Cosmetics | Toiletries | Personal care | Name of Agency : Lowe | City of Agency : | Country Of Agency : India | Client : | Work type : Client work | Date of publication / release : Jul 25, 2008 | Body copy :

Research report and analysis

In our quest to understand women and what they desire, we asked 3571 women in 13 countries to tell us what they found most irresistible.

CASE # 7565

Response

Makes me feel good. Every time.

80% of women* agree that pleasure is guaranteed with CHOCOLATE.

*80% of French women. In fact, most women around the world agree that there is nothing as irresistible as chocolate.

The Axe Research Lab

For a deeper understanding of women

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