Brand : 94.3 MY FM | Product Group : Media and Entertainment | Name of Agency : R K Swamy/BBDO | City of Agency : New Delhi | Country Of Agency : India | Client : 94.3 MY FM | Work type : Client work | Date of publication / release : Nov 14, 2008 | Body copy :
Compared to Radio Mirchi in Raipur...
...MY FM enjoys 50% more listnership.
MY FM leads the pack in Raipur with the highest Day-After-Recall (DAR) listnership of 49%* - more than 50% higher than that of Radio Mirchi's (DAR 31%). Yet another proof of the fact that 94.3 MY FM is listeners' favourite... dil se!
Source: Market Survey conducted by Hansa Research Group on listenership of male female (18-34 yrs), Aug-Sept'08.
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