Prevail

Brand : The Taj Mahal Palace & Tower | Product Group : Services | Name of Agency : | City of Agency : | Country Of Agency : India | Client : TATA Enterprise | Work type : Client work | Date of publication / release : Dec 10, 2008 | Body copy :

"I have held my ground as human history has unfolded in its timeless prcoession of laughter and tears, courage and cowardice, good and evil.

I will prevail."

The attack on the Taj last week was an assault on the spirit of India. But, like our country, we will never give in.

Now that the smoke has cleared, a different fire is burning within us: to resurrect the Taj in all its brilliance.

We pay homage to the men and women who were with us through our darkest hour - guests at the hotel, the staff of the Taj, security forces, people who displayed extraordinary courage, selflessly helping others. Many sacrificed their lives.

We will reopen soon. Like India, the Taj will stand tall for years to come.

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