Earn it

Brand : Cadbury Bournville | Product Group : Confections | Snacks | Foods | Name of Agency : O&M | City of Agency : Mumbai | Country Of Agency : India | Client : Cadbury | Work type : Client work | Date of publication / release : Dec 31, 2008 | Body copy :

The food of the gods and other top management.

The cocoa plant's botanical name, Theobroma Cacao literally means 'food of the gods.' And when this cocoa turns to Bournville, the divine connotations go up significantly. Perhaps why the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take your time to gaze at it lovingly. You break it like it were bad news-gently. Listen to the 'snap' but don't wonder why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

You don't buy a Bournville, you earn it.

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