Work and play

Brand : SBI | Product Group : Banking | Financial Services | Insurance | Name of Agency : Interpublicity | City of Agency : | Country Of Agency : India | Client : State Bank of India | Work type : Client work | Date of publication / release : Jan 7, 2009 | Body copy :

The banker to every Indian.

Work and play. Indians believe they work very hard, so the occasional holiday is savoured to the full. Of course, sometimes the player is working as catering to holidaymakers is a serious business. Over the last two centuries we have established ourselves in the workplaces and playgrounds of the people. We understand their traditions and dream their dreams. It's the reason why we're the banker to every Indian.

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