Achievement

Brand : Cadbury Bournville | Product Group : Confections | Snacks | Foods | Name of Agency : O&M | City of Agency : Mumbai | Country Of Agency : India | Client : Cadbury | Work type : Client work | Date of publication / release : Jan 16, 2009 | Body copy :

After the achievement.

Before the glory.

Men have moved mountains to reach for the stars since time immemorial. Maybe because it is believed that a bar of Bournville can be truly enjoyed only from dazy heights. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it longingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

You don't buy a Bournville, you earn it.

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