Brand : Coca-Cola | Product Group : Beverages | Name of Agency : McCann Erickson | City of Agency : | Country Of Agency : India | Client : Coca-Cola India | Work type : Client work | Date of publication / release : Jan 20, 2009 | Body copy :
I cannot undo the past. But I help keep some memories intact.
I am Mohan Lal Saini, a member of Coca-Cola's team involved in the restoration of the 'Sarai Bawari'. This 400-year-old well was damaged and unfit for any use. We undertook the task of restoring it with the help of the local 'Jal Rakshaks'. Today the Bawari not only provides water sustainability to the local community, it is a proud reminder of the cultural heritage of India. This is my drop of joy.
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