It's not a game. It's cricket.

Brand : DNA Sport | Product Group : Media and Entertainment | Name of Agency : Contract | City of Agency : NA | Country Of Agency : India | Client : DNA | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: It's not a game. It's cricket.

Subhead: DNA Sport

World Cup'07

Bodycopy: DNA Sport

World Cup'07

Baseline: On the stands at 8.30 am. Re.1 only.

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