We understand that no two businesses are alike.

Brand : HSBC | Product Group : Banking | Financial Services | Insurance | Name of Agency : Contract Advertising | City of Agency : NA | Country Of Agency : India | Client : HSBC | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: We understand that no two businesses are alike.

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Baseline: The world's local bank

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