Sign up for afaqs! Newsletters
Media News
Mumbai, May 10, 2012
When Reliance Broadcast Network’s leading media platforms of the PHCHP (Punjab, Haryana, Chandigarh, Himachal Pradesh) region come together the media value and reach it delivers is phenomenal. SPARK Punjabi & 92.7 BIG FM, both leaders, in respective genres, and with a superlative combined reach, came together to conceptualize BIG BOLI STAR - a talent hunt contest aimed at promoting Punjabi Boliyaan, a traditional Punjabi folk art. Having travelled across the region looking for talent, from amidst the local populace, along with some of the popular names as judges, Pammi Bai, Master Saleem, Gurmeet Bawa, Raj Brar, Gulrej Akhtar, Kulvinder Kelly, Kolaveri D Punjabi Boys, the 14- episode televised show promises to be a hit!
The on ground city auditions hosted over the last 3 months across the cities of Amritsar, Jalandhar, Ludhiana, Patiala, Chandigarh and Jammu and has seen over 300 participants from each of the city. Each participant, when coupled with their families and friends, multiplies the number of people it has directly touched. With huge on-ground buzz, amplification on the 92.7 BIG FM radio network – spread across 22 cities in the region and an extensive outdoor campaign and use of social media, the property promises to offer excellent value to brands. Marketers who have already come on board include leaders like ICICI Bank, Idea Telecom, Nirvana Green and Diza Jewelry. The televised property will be heavily marketed across radio, television, out of home and social media and promises to garner huge eyeballs proposing to be an excellent platform for more brands to associate with.
Audiences have been eagerly waiting for the telecast of BIG BOLI STAR after its on-ground auditions and promotions. The talent hunt contest aimed at promoting Punjabi Boliyaan, is a hunt for the best recital of the Boliyaan. The show is packaged with elements that include musical performances, folk dances and an emotion-filled atmosphere along the way, as the race builds up for the top 2 and finally the BIG BOLI STAR.
Speaking on the occasion, the Company said in a statement, “Punjab is very rich in its traditional art forms and Boliyaan have been passed down from generation to generation. SPARK PUNJABI and 92.7 BIG FM are ensuring that this traditional art continues to flourish, both in the rural and urban areas of the Punjab region. The BIG BOLI STAR talent hunt is creating a new wave of enthusiasm for traditional Punjabi culture as well as bringing new talent to the forefront, making it an appropriate platform for marketers to associate with.”
SPARK Punjabi has emerged as the undisputed leader in the region backed by its excellent programming that ensures it meets audience preferences. Targeting the 15+ audience, the channel with its fast paced and edgy international programming, all dubbed in Punjabi, and specially created programming like BIG BOLI STAR gives audiences excellent content that meets their specific entertainment requirements.
For further information, please contact:
Reliance Broadcast
Hinjal Veera
Mobile: +919892745252
Email: hinjal.veera@reliancebroadcast.com