Forget Monsoon Woes with Radio City 91.1 FM's 'City ki Taxi'

Media News

Mumbai, July 20, 2012

Who hasn’t faced the woes of commuting in Mumbai during monsoons! This year, Mumbai’s favorite radio station, Radio City 91.1 FM, takes away some of those monsoon woes with ‘City ki Taxi’. Starting this Monday, anyone in Mumbai can take advantage of ‘City ki Taxi’ & be lucky to experience some royal treatment!

Listeners can register themselves with Radio City and be the lucky winners of the ‘City ki Taxi’ royal treatment. ‘City ki Taxi’ picks up the lucky listener from his own house and drops him to office. This is not all! What comes in between is the ‘royal treatment’ where Radio City treats ‘taxi’s guest’ with a sumptuous breakfast and gifts him a king-sized umbrella to brave the monsoons.

The fun does not end here, as there will be another kind of ‘City ki Taxi’ that can be spotted by the listeners near various stations like Kurla, Dadar & Churchgate. ‘City ki Taxi’ will ensure that the troubled commuters who spot this taxi, enjoy a free ride till their offices. All one has to do is keep eyes open for that special taxi and voila! It takes you to office while all others are waiting and cursing the rains!

Speaking on this initiative, Mr. Kartik Kalla, National Programming Head, Radio City 91.1 FM, said, “Radio City 91.1 FM always tries to come up with innovative solutions that help us directly connect with our listeners & make life simple for them. ‘City ki Taxi’ is one such initiative that establishes a personal connect & marks Radio City’s concern for its listeners and its willingness to enrich their lives in whatever ways it can.”

‘City ki Taxi’ is an effort on part of Radio City to make its listeners life easier this monsoon. It is a way of saying ‘thank you’ for the immense love and support shown by our listeners through the 11 years of our existence.

Stay tuned to ’Kasa Kai Mumbai’ on Radio City 91.1 FM to win ‘City ki Taxi’ royal experience this monsoon.

For further information, please contact:

Radio City

Aritra

Mobile: +919167848422

Email: aritrac@myradiocity.com