With Kerala’s biggest festive season around the corner Kerala’s formidable media group Mathrubhumi kicked off its much awaited ground action initiative “Super 10 Panchayat Utsav” season 3. The road show is a 15 day long onam road show reaching out in selected 120 Grama panchayats across Kerala and is expected to reach out to 1 lakh rural crowd. The super 10 activity is a great opportunity for brands to engage the rural crowd of kerala in the most cost effective way.
The initiative Super 10 Panchayat Utsav was derived out of top 10 brands like, Maruti Suzuki India Pvt Ltd, Supplyco( Kerala State Civil Supplies Corporation Pvt Ltd), V Guard, KSFE (Suvarna Jubilee Chittikal), Asian Paints (Apex Floor Guard), Kerala Motor Vehicle Department & Road Safety Authority, KeraFed ( Keragem Kesamrith – Herbal Hair oil), Riple Tea, Chozen Foods, Ramco Cements (Ramco Supercrete Cements), Lulu Mall ( Mall Partner) are participating in the road show.
The major attraction of this unique rural activation road show will be to play 10 customised games and winners will be rewarded with gifts and samples of the brands associated which gives brands the opportunity to display, sampling and experience zones in all 120 locations.
Speaking on this occasion M V Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said “Every brand across the globe consider festivals as the bestselling time in the lifecycle of their business, onam being one of the biggest festival of Kerala has witnessed maximum sales for any brand provided the brand is able to communicate their offerings to them. This initiative is very unique in its way of its objective and something which has not been done so far by any, we hope we can deliver the best brand connect to all the 10 brands associated with us for this road show”
The road show was flagged out by cine actress Navya Nair and Niranjana at lulu mall along with sponsors and Mathrubhumi Officals. The event is conceptualised and organised by the events management division of Mathrubhumi Group, Red Mic events.