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Coca-Cola appoints iris across APAC
Coca-Cola has appointed iris as its experiential agency of record across Asia Pacific.
Coca-Cola has appointed iris as its experiential agency of record across Asia Pacific. While iris could not be contacted for a comment, a Coca-Cola spokesperson declined to comment on the development.
The win marks another addition to the agency's growing client roster across the region. In March this year, Sony appointed iris for Southeast Asia remit. Some of the other wins for the agency in the past few months include DKNY Jeans, Meritus Hotels & Resorts among others.
Most recently, Coca-Cola launched its global CSR initiative with World Wildlife Fund, which will see the beverage giant turn its iconic red Coke cans to white to support its polar bear conservation efforts.
The initiative, dubbed Arctic Home, sees more than 1.4 billion white Coke cans created to help raise awareness and funds to protect the polar bear's home.
© Marketing-interactive
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