Cox & Kings is looking for a creative partner

Cox & Kings is looking for a creative partner in Mumbai. Saatchi & Saatchi is incumbent on the account. It has been working with Cox & Kings since 2007.

According to industry sources, Saatchi & Saatchi decided to part ways with the client due to unknown reasons. It has provided Cox & Kings with a notice period and will work with the travel company till the end of March.

In 2007, Saatchi & Saatchi bagged the creative duties for Cox & Kings' outbound business. The business then comprised of products such as Duniya Dekho (world tours) and the NRI business. With this development, the business for the company was divided between Saatchi & Saatchi and Law & Kenneth. Prior to this, the entire portfolio of Cox & Kings was advertised by Law & Kenneth. The agency had bagged the business in 2006.

After the division of the creative mandate, Law & Kenneth's mandate was to work for the company's inbound business, which included Bharat Dekho (India tours) and Ezeego1, the travel portal.

Later, the entire creative business was consolidated with Saatchi & Saatchi.

In 2004, WPP Group-agency rmg david had won the creative duties of package tour operator Cox & Kings following a long-drawn pitch process.

For the record, Cox & Kings is one of the world's longest established travel companies; it organises high-quality group tours, private journeys and tailor made itineraries to many of the world's most fascinating regions. It has several packages for both inbound and outbound tourists.