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The chosen agency will manage the creative duties for three years.
Brihan Mumbai Electric Supply and Transport (BEST), formerly known as Bombay Electric Supply and Transport Undertaking, is on the lookout for a creative agency in Mumbai.
Shalini Advertising is the incumbent on the business.
BEST also undertakes special efforts for the implementation of various campaigns such as awareness for usage of public transport, promotion of air conditioned buses, security measure drives and promotion of consumer/commuter-friendly services.
For the record, the Bombay Electric Supply and Transport Company was municipalised and came to be known as Bombay Electric Supply & Transport Undertaking. It has completed 50 years of its municipalisation on August 7, 1997.
Apart from managing the public transport, the undertaking also supplies electricity to the city of Mumbai.